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¹Ì±¹Ä¡°úÀÓÇÁ¶õÆ®ÇÐȸÀÇ ÀÎÁõÀÇ´Â Ç÷θ®´Ù ÁÖ¿¡¼µµ ¿ª½Ã ¾Æ¹«·± Á¦¾à¾øÀÌ ÀÓÇöõÆ® ÀÎÁõÀǶó´Â °ÍÀ» ±¤°íÇÒ ¼ö ÀÖ´Ù¶ó°í ÇÏ´Â Ç÷θ®´Ù ÁÖ¹ý¿øÀÇ ÆÇ°á³»¿ë ÀÔ´Ï´Ù. A Florida judge has ruled that a state law restricting how dentists can advertise credentials issued by bona fide professional organizations is unconstitutional and violates the First and Fourteenth Amendments of the US Constitution. The American Academy of Implant Dentistry hails the verdict as a victory for consumers evaluating the qualifications and experience of dentists who perform implant procedures and for practitioners entitled to promote their credentials to the public. At issue was a Florida statute preventing advertising of membership in or credentials earned from any dental organization not recognized by the Florida Board of Dentistry (FDB). Florida's dental board only recognizes specialty credentials issued by the American Dental Association (ADA). Therefore, implant dentists who wanted to advertise their AAID credentials had to include an onerous disclaimer that implant dentistry is not a recognized specialty of ADA or the FDB and that AAID is not a recognized specialty accrediting organization. "We are very pleased with this decision recognizing the rights of dentists with bona fide credentials to advertise them to the public without negative disclaimers and offer consumers valid information from which they can evaluate qualifications of dentists in their communities," said AAID President Beverly Dunn, DDS. "Also, the decision noted that AAID and other dental organizations provide substantial training that enhances proficiency and competency and benefits consumers as well." Dunn added that the Florida decision establishes a strong precedent that could form the basis for challenging adverting restrictions in other states, if necessary. "Demand for dental implants is rising, and more dentists need comprehensive training to become highly skilled at implant procedures," said Dunn. "Attending a weekend course isn't enough. There is a higher level of risk with the procedure if the dentist has limited experience." AAID offers a rigorous implant dentistry credentialing program which requires at least 300 hours of post-doctoral instruction in implant dentistry, passing a comprehensive exam, and presenting to a group of examiners successful cases of different types of implants. It is one of the most comprehensive credentialing programs in dentistry. AAID helps consumers find a local credentialed implant dentist at www.aaid.com. |
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